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Practice Makes Perfect

The new, cutting-edge practice facility for the Chicago Bulls is an active and attractive asset to its community.

By Henry Burke

Advocate-Center Photo

Chicago is a city that takes great pride in its architectural legacy. For more than a century, the Midwestern metropolis has remained on the cutting edge of design.

It is also a city with a great tradition of championships and excellence in every major sport. Chicago fans take special pride in their hometown Chicago Bulls, a team that has had one of the most dominant runs in NBA history. Basketball legends Michael Jordan, Scottie Pippen, and, more recently, Dwyane Wade and Jimmy Butler have all been part of a tradition of excellence that continues to define the franchise.

When the time came to build a new state-of-the-art practice facility for the Bulls, it was an opportunity to bring the city’s traditions of architecture and sports together. The new practice and training facility, known as the Advocate Center, enhances the adjacent United Center campus, where the Bulls play their games, says Hideaki Taguchi, senior designer on the project in the Chicago office of HOK.

“The original master plan established a long-term vision to expand the vitality and energy of the arena outward into the community by adding amenities that would attract people to come early and stay late,” Taguchi says. “The vision began to come to life with the Advocate Center, which opened in 2014 as an addition to the United Center campus. HOK designed the Advocate Center to provide a seamless transition as the players move between training, fitness, therapy, and nutrition.”

Sports Center

Inside the facility, players have access to the very best in sports and fitness technology. “The main level houses two full-sized basketball courts, expanded locker rooms with hydrotherapy pools, a video room, coaches’ offices, a weight room, media room, and the first NBA-installed Gatorade Fuel Bar,” says Tracy Stearns, senior interior designer with HOK. “The second floor contains a green roof terrace, executive offices, conference rooms, and a cardio room.”

The Advocate Center boasts embedded technology that collects player data and stats for real-time analysis. Great care has been taken to keep players in tip-top shape while helping them sharpen their skills and prepare for game time.

“Designed to absorb shockwaves, the floor of the basketball court helps reduce player injuries,” Stearns explains. “To simulate game conditions during practice, a sound system recreates the volume of loud, cheering fans. To accommodate players’ needs for privacy and safety, the building provides dedicated private and public entrances.”

As with most any working environment, natural light is an important consideration. It is central to the design of the Advocate Center. “One of the building’s distinct features is the integration of glazing and natural light,” says HOK project architect Kyle Wedel. “As people move from the entry up toward the roofline, glazing becomes increasingly transparent, drawing in natural light while providing privacy where needed.”

Advocate-Center Photo

Cohesive Campus

For the exterior, metal weaves the new facility into an already existing design framework. “The use of metal helped seamlessly integrate the building within the overarching United Center campus aesthetic,” explains HOK’s Jon Maxey, senior project architect on the Advocate Center.

“Metal was also accessible from a cost standpoint, given the overall project budget,” adds Micheal Day, vice president and senior project manager with HOK. “Additionally, the use of metal panels provides a low-maintenance option for the owner.”

Formawall® Dimension Series® insulated metal panels from CENTRIA were chosen for the skin of the Advocate Center. The foamed-in-place core of the panels delivers excellent thermal efficiency and moisture control in a single, panelized component. Designers also implemented metal accents in the form of CENTRIA's single-skin Concept Series rainscreen panels and integrated CS Louvers.

Achieving the desired aesthetic took a great degree of precision. The design and construction team found the expertise and support they needed from CENTRIA and were able to bring the vision of the facility to life.

Advocate-Center Photo

Champion Client

HOK has a rich and successful relationship with the Chicago Bulls. The United Center was designed by the regional leader of HOK’s Sports + Recreation + Entertainment practice, George Heinlein, and HOK has been involved with updates and renovations to the United Center campus since its construction.

“The client group and team ownership have been one of our firm’s longest and most valued clients,” Heinlein says. “They have always been amazing to work with. They appreciate good design, understand the design process, and make informed decisions.”

Since its grand opening in the fall of 2014, the Advocate Center has been a hit with players and the community alike. It has been an important investment in the future of the Chicago Bulls and has made a significant impact in the redevelopment efforts of the Near West Side neighborhood where it resides.

With state-of-the-art design and facilities, the Advocate Center is a great addition to Chicago’s design legacy and a step on the path to bringing another championship home to the Second City.

Advocate Center
Chicago, IL
Architect: HOK
General Contractor: James McHugh Construction Co.
Dealer: G&L Associates, Inc.
Installer: Pinto Construction Company

CENTRIA Products:
Formawall Dimension Series 2.5" Horiz.; Silversmith; 31,841 square feet
Concept Series CS-660; Silversmith; 1,858 square feet
Concept Series CS-610; Silversmith; 747 square feet
C/S Louvers

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